Last December I was contacted by Sectorlight to help them create a series of six illustrated hoardings for Braeburn Estates Limited Partnership, the company overseeing the branding of the Shell Centre redevelopment on London's Southbank. Themes for the illustrations were to be based on the attractiveness on the finished redevelopment and the environmentally conscious approach to the process as a whole. Inspiration for the illustrations was drawn from the works of Magritte, Dali and Warhol.
The resulting concepts for the images had already been approved so my job was to effectively realise them and technically produce artworks that could be enlarged to approximately 3 metres (9.8 ft) high by 4.5 metres (14 ft) wide. The illustrations are to be in place for around three years.
The hoardings have all now been installed and you can see them as soon as you leave Waterloo Station running along the length of York Road. A couple have been repeated on Belvedere Road and Chicheley Street. The iconic London Eye provides a picturesque backdrop.
Here's a little background info on the production of the illustrations.
ENVIRONMENTAL CONSTRUCTION