Full page image and spot for Scientific American Mind.
An image was required to depict how we learn when no one is teaching us - how we make mental maps, how we learn languages, how we come to understand how things work.
Initial thoughts centred around virtual reality and headsets which were referenced in the copy. It was felt that approach made it too specific to a certain approach for simulating the process but didn't get really get across the main idea. Stripping away the tech and making more of a cityscape backdrop was a much better fit and it was that concept that was carried through to finished art.
The spot illustration focused more on how we unconsciously learn from each other.