I was contacted by Peggy from Tufts University in Boston requesting a homepage image that captures the work of the university-based research centre. Tufts are one of the largest research centers in the world studying healthy aging and its relationship to nutrition and physical activity. The brief was to produce a design that included the various elements involved in the research and that sat well with their established website style.
Above is my initial submission (click for enlargement) that I produced after the sketch below had been accepted and approved. Usually I adhere pretty religiously to an accepted sketch but in this case things started to change when working on the artwork and I felt that the re-arranged elements just had more visual interest.
As it turns out the client preferred the original design, so I worked up the revised version below. Colours were then shifted more towards a blue which synched better with the website than the coral tones above.
