I got a call from Emily at Deloitte University Press. Deloitte were looking for a cover illustration to sum up a major report in their upcoming issue.
I was given a summary of the piece and, as is so often the case, the sub-heading provided the spark for the image. 'Digital transformation in financial services: The need to rewire organizational DNA'
Straight away I knew it was all electrical cables/DNA strands, plugs, engineers etc.
The first sketch on the left was liked but feedback requested more sense of a collaboration, men and women in business attire rather than engineers, code emanating from the wires and a cityscape backdrop. With that amend approved it was onto the artwork.